Last fall, GrowthWorks launched a very public campaign to win the takeover battle for the VenGrowth family of labour sponsored investment funds (LSIFs). VenGrowth’s preferred offer was from Covington II Fund but I thought that...
RRSP sales are shaping up to be rather sluggish. And with financial markets getting a bit jittery, it’s no surprise that the fund industry’s marketers have shifted into high gear. Here are two of the marketing initiatives that...